Avid Picks: Nissan NCAA Historic Sponsorship and RIP Millennials

Nissan Launches ‘Widest-Reaching’ College-Sports Sponsorship in Marketing History Nissan announced last week a historic deal; the automaker is now official Sponsor of 100 colleges and universities nationwide and a few NCAA Championships. This announcement is part of Nissan’s “go big” marketing strategy and marks the widest reaching sponsorship in the history of collegiate sports. The…

Board-level Marketers are Linked to Higher Performance

As companies venture to thrive in the digital age, an emerging goal among the successful has been to instill a sense of urgency to diversify the way businesses interact with consumers and pursue deeper engagement with them. In a recent interview, Kim Whitler, former CMO for several big-name companies and Assistant Professor of Marketing at…

16: Corporate Boards, Future CMOs and Impact on Company Performance

Part 1 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart to discuss her recent research looking at company performance, corporate board composition and the CMO. Did you know purely analytical CMOs are correlated to poor company performance? Did you know…

Alan Hart in Forbes 15 Marketing Predictions for 2016

Prediction #8: Being Human Will Return to Marketing  Alan Hart, Founder & CEO, Avid  Your consumers don’t care about agile, programmatic, predictive digital, one-to-one native experiences fueled by big data collection.  They want to be inspired. The new frontier will move beyond marketing automation and analytics and become old again by focusing on what actually…

Alan Hart quoted on Branding Decisions in Personal Branding Blog

8. Define Your Core Purpose Limit yourself to three to seven words that describe your core purpose in a statement. This does two things: 1. Strips away the use of business lingo and gets to the core, and 2. If the business can’t decide on this common statement, then you know you have more than…

Can a Graham Cracker Represent Real American Families Today?

In the 1920s, when Honey Maid was born, the typical American family was pillared by a specific family type. A man, a woman; a breadwinner, a homemaker. Today, there is no such typical family. The breadwinner-homemaker structure has been replaced by a new norm of diversity. There hasn’t been a fall of one dominant family…

Avid Picks: VW and Reclaiming Trust, Deep Global Marketing

VW Is Back on the Air, Now It Must Reclaim Trust Last month the US Environmental Protection Agency order VW to recall 482,000 VW and Audi cars produced since 2009. Worldwide, some 11 million diesel vehicles must be brought into compliance after the news broke out. The scandal is already taking a toll in the…

Avid Picks

20 Experts Provide Their Content Marketing Predictions for 2016 (Michael Brenner) Experts say that the leading marketing trend of 2016 will be the maturing of the age of ad blocking. With more and more consumers downloading ad blockers, opting out of telemarketing lists, and cutting their cable subscription cords, we will see a massive correction in the advertising market….

Extra Wins With Universal Emotional Message

Think back to grade school and that dreaded moment you pulled out a stick of gum in class. Before you could even peel back the wrapper, you were greeted by twenty open-palmed hands asking, “can I have a piece?” Extra has aspired to be that brand not only passed beneath gum-riddled desks, but among consumers…