Prediction #8: Being Human Will Return to Marketing
Alan Hart, Founder & CEO, Avid
Your consumers don’t care about agile, programmatic, predictive digital, one-to-one native experiences fueled by big data collection. They want to be inspired. The new frontier will move beyond marketing automation and analytics and become old again by focusing on what actually moves people to buy our products and services. Higher margins and loyalty will again take center stage with the winners being those that can form meaningful and personal connections with shoppers vs. engineer their way to win over hearts and minds.