Alan Hart quoted on Branding Decisions in Personal Branding Blog

8. Define Your Core Purpose

Limit yourself to three to seven words that describe your core purpose in a statement. This does two things: 1. Strips away the use of business lingo and gets to the core, and 2. If the business can’t decide on this common statement, then you know you have more than a branding problem. You have an alignment issue.   – Alan HartAvid

 

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