Avid Picks

20 Experts Provide Their Content Marketing Predictions for 2016 (Michael Brenner) Experts say that the leading marketing trend of 2016 will be the maturing of the age of ad blocking. With more and more consumers downloading ad blockers, opting out of telemarketing lists, and cutting their cable subscription cords, we will see a massive correction in the advertising market. This will drive an increase in content marketing budgets; it will force more marketers to consider how to create and publish content their customers actually want.

Why we like it – 2016 will be a big year for marketing strategies. Within this article, twenty experts give their opinion on the fast-approaching future- several predicting that content creation and management will finally become mainstream, allowing brands to invest in cooperation with industry influencers, subject matter experts, customers, and their communities. With Facebook Live, video on Twitter, Periscope, Blab, Instagram, and Vine, this upcoming year is destined to prompt primary content marketing consideration for all brands through new technology. This is an important read because, as one expert puts it, “some [companies] won’t embrace content marketing and then they’ll be further left behind by their competitors.” Don’t be left behind!


The Best Marketing Advice You’re Forgetting to Follow (Colleen DeBaise) Alert all entrepreneurs- this team of marketing experts has gathered to provide answers to your common questions about building an online presence and expanding your business far and wide. At times, advice may not seem to align with your vision, but it could be essential in helping you to achieve your long-term goals. Running a company isn’t a one-way street, so why not pick up a few pointers? This particular article answers the question: What’s one marketing tip that even savvy businesses overlook?

Why we like it – For Avid, as a company started by entrepreneurs from marketing backgrounds, this article speaks volumes. In a business world where driving content and attracting the masses takes precedence, it can be easy to forget the little things such as measuring online marketing efforts, using data to drive decisions, creating engaging online experiences, crafting powerful titles, or simply being human. These experts assert ideas as simple as listening, storytelling, and building relationships. In the case of growing your business as an entrepreneur, it’s worth the read.

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