How to Build Award Winning Content Marketing

Wake Forest Innovations Aerial View

Vishal Khanna who is Digital Marketing Director at Wake Forest Innovations and 2015 Content Marketer of the Year sat down with Alan Hart, founder of Avid, for the Avid Impact Podcast. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC and GoPro. The results were 600%+ increase in marketing qualified leads […]

Board-level Marketers are Linked to Higher Performance

As companies venture to thrive in the digital age, an emerging goal among the successful has been to instill a sense of urgency to diversify the way businesses interact with consumers and pursue deeper engagement with them. In a recent interview, Kim Whitler, former CMO for several big-name companies and […]

Can a Graham Cracker Represent Real American Families Today?

In the 1920s, when Honey Maid was born, the typical American family was pillared by a specific family type. A man, a woman; a breadwinner, a homemaker. Today, there is no such typical family. The breadwinner-homemaker structure has been replaced by a new norm of diversity. There hasn’t been a […]

9: Chris Stamper, SVP of Corporate Marketing at TD Bank

Tips, advice, and insights from the industry’s top, award-winning marketers. Alan Hart sits down with Chris Stamper, SVP of Corporate Marketing at TD Bank, to discuss TD’s inspiration behind one of the most touching campaigns of the past year. Download Listen in a New Window iTunes Stitcher SoundCloud Leave a […]

8: Alex Hoe, Executive Director of Marketing at American Greetings

Tips, advice, and insights from the industry’s top, award-winning marketers. Alex Ho, Executive Director of Marketing at American Greetings, sits down to talk with Alan Hart about the inspiration behind the card company’s award-winning World’s Toughest Job campaign. Download Listen in a New Window iTunes Stitcher SoundCloud Leave a Review […]

There are no substitutes for hard work

As a tribute to both Mother’s Day and Father’s Day, I wanted to share this valuable experience and one of my earliest memories. “There are no substitutes for hard work.” A terribly overused cliché but nevertheless more true today. Why then are we constantly seeking the quick fix; in life and in […]