Marketing Leadership, Emotional Storytelling at HP

hp keep reinventing

Transformation at HP has been underfoot for years now as the company played catch-up to others in the technology market like IBM, Lenovo and others. As the company reset the strategy in 2015 creating Hewlett Packard Enterprises and HP, Inc., Antonio Lucio, chief marketing officer at what would become HP, […]

Avid Picks: Amazon Knows Emotion Works in Branding

BaldwinBowl Video Screenshot

Emotion vs. Function: How Amazon made its game changing super bowl ad Summary of Article Since airing on February 7, #BaldwinBowl the amazon commercial that touted the amazon Echo and the built-in Alexa featuring Alec Baldwin, Dan Marino, Missy Elliott and Jason Schwartzman has been viewed more than 18 million […]

Avid Picks

20 Experts Provide Their Content Marketing Predictions for 2016 (Michael Brenner) Experts say that the leading marketing trend of 2016 will be the maturing of the age of ad blocking. With more and more consumers downloading ad blockers, opting out of telemarketing lists, and cutting their cable subscription cords, we will see a massive […]

Sophisticated Brand Drives Marketing Success, Stylish Campaign

When Diageo Director of Gins Matt Pechman took over in 2011, the Tanqueray brand was in decline. “Tanqueray hadn’t grown in six years, which is an eternity in consumer products goods,” he said. “So we knew that we had to start over and completely restage the brand, and that meant […]

Clients Get the Work They Deserve

Clients get the work they deserve, according to Oscar Mayer senior advertising and marketing director Tom Bick. So when he was faced with the challenge of justifying the higher cost of his company’s bacon, he stepped back and let his digital marketing partner do what it does best. “The issue […]