13: Mark-Hans Richer, Global Chief Marketing Officer, Harley-Davidson

Mark-Hans Richer of Harley-Davidson spoke to Alan Hart about what many scoffed at a few years ago: Take a brand with an aging owner base and made it a must-have product for young adult riders. In 2008 we made some big moves with product introduction of Dark Custom, which — as a strategic initiative — has now won a 2015 Gold Effie for sustained success in the market for its 7 year run.

Leave a Reply

Your email address will not be published. Required fields are marked *