Avid is about unleashing brand potential through raw, unfiltered consumer and customer insight. Brand leaders and financial analysts choose us to drive out-sized results because Avid data is predictive and actionable.
Our offering is a blend of syndicated data and advisory service that helps our clients drive impact through consumer and customer insight. We focus on research, data mining, and interpretation so our clients can spend more time on brand development, building customer relationships, and driving growth.
Our clients include top brands and companies around the world.
Avid is born and bred in Durham, North Carolina, USA. When we are not visiting our clients, our office is in the The Frontier at RTP.
Alan B. Hart, Founder & CEO
Alan is founder and CEO of Avid, a company focused on growing brands through its proprietary consumer data and insights. A serial entrepreneur, he started six companies before age 40. Alan was most recently founding partner at Keen Strategy, recognized in 2015 at number 399 on Inc. 5000: The Fastest-Growing Private U.S. Companies, and receiving recognition as the 7th fastest growing company in North Carolina.
He’s passionate about sharing ideas, and for the past two years, has spearheaded and produced video and podcast series with some of the world’s top marketing professionals and business leaders. In partnership with Effie Worldwide, the videos have reached the industry’s most influential agency and marketing executives.
Alan seeks to unleash growth potential in Fortune 100 companies and brands. An expert in marketing leadership challenges, brand strategy, innovation, marketing effectiveness, and marketing future trends, he is a believer in the fidelity of ideas, and that great ideas are worth fighting for.
Alan earned a B.A. in psychology from North Carolina State University and an M.B.A. from Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
He was invited to join the Young Entrepreneurs Council (YEC), and is a member and long-time active supporter of The CMO Club. His works have been published in The Economist, Mediapost, and CMO.com, among others. He frequently writes and speaks on the topics of marketing strategy, leadership, growth strategies and brands.
Within the Raleigh-Durham-Chapel Hill area, Alan has been active in creating opportunities for young and seasoned professionals alike to further develop their skills and career paths. He serves on the Kenan-Flagler Business School Alumni Council and has served as the local lead for the school’s Alumni Network, creating and coordinating a range of professional development events. Similarly, Alan also spearheaded the Triangle Executive Network, creating on-going networking and professional development opportunities for local executives.